Retail media does not always need a standard rectangular display. Stretched bar shelf displays, square LCD displays and round LCD displays can help brands create more memorable visual touchpoints in stores, exhibitions, hotels and branded interiors.
Shelf-edge displays are useful when the message needs to appear directly next to the product. They can show promotions, videos, pricing information or educational content along an aisle. Square and round displays are often chosen when designers want the screen to become part of the space, rather than looking like a conventional advertising monitor.
When selecting a special-format display, buyers should prepare the intended content layout, installation drawing, viewing distance and maintenance plan. The stronger the visual concept, the more important it becomes to confirm the screen format before content production.
